Handling Content in AI-Driven Digital Transformation - Q3

Whether you're launching new products or services, changing business models, modernizing your tech...or doing all three...digital transformation (DX) is part of doing business today. And the stakes to succeed are high.

In this complimentary webinar for executives, leaders with Content Science will give an executive briefing on what it takes to succeed with DX, including

• Why DX today is do-or-die and demands a different approach
• The link between the way an organization handles content and its ability to embrace today's transformative tech like generative AI
• Six areas of generative AI risk to manage
• An overview of an effective DX approach, including the right vision and E2E content systems
• Closing gaps in ROI certainty

The webinar will feature insights and examples based on Content Science's independent research and deep experience with companies ranging from the Fortune 50 to the Future 50.

Live attendees will receive a copy of the latest edition of The Content Advantage, the top-rated book by Content Science President Colleen Jones.

Who This Webinar Is For

This webinar is for leaders at the senior director level and above in product, marketing, communications, customer / user experience, or similar business function.

Why This Content Science Webinar Is Different

INDEPENDENT PERSPECTIVE - Unlike many management consulting firms, Content Science has no partnerships, investments, or behind-the-scenes deals with any AI-focused companies. We also conduct our own research into issues such as AI-led digital transformation.

LACK OF BIAS - Unlike training or thought leadership offered by AI and technology companies, our goal is not to lead you to a specific technology or product.

DEEP EXPERTISE - Content Science has significantly more robust knowledge and real-world experience with enterprise content and AI than general management consulting firms or technology products.

LONGTIME EXPERIENCE - Unlike general consulting firms or startups staffed largely by recent graduates and / or outsourcing, the Content Science team are seasoned at navigating digital transformations.

About Colleen Jones, MA

A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, an award-winning firm where she has advised or trained hundreds of the world's leading organizations to become content Jedis. She has worked with many of the Fortune 50 such as Dell, The Home Depot, Elevance Health, and AT&T to define and execute winning content strategies. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit, also a member of the Future 50.

As the author of The Content Advantage (third edition) and a top expert on LinkedIn Learning, Colleen's courses and books have reached hundreds of thousands of professionals around the world.

About Christopher Jones, PhD

Christopher is Vice President at Content Science, where he contributes to their independent research and proprietary data about content effectiveness. Previous to joining Content Science, he served as the Director of Performance and Evaluation at the Centers for Disease Control and Prevention (CDC).

Christopher has led diverseresearch and data analysis for Content Science's independent projects as well as for Fortune 50 companies such as The Home Depot and UPS.