Eventbrite's Music Fans Report 2025

Learn what audiences want and sell out more shows.
<p>Eventbrite&#39;s Music Fans Report 2025</p>

What’s Inside the Music Fans Report

The live music scene moves fast, and your audience is always changing. This report helps you unlock six actionable insights to not just keep up, but stay ahead.
Portraits of panel of experts of the Music Fans Report 2025

Real fan insights

We spoke to event producers, venue owners, and promoters to learn what live music audiences want this year, and how top organizers are adapting.

Exclusive Eventbrite data

We gathered key trends and behaviors from an average of 89 million monthly users to pinpoint what music fans are craving.

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Intimacy makes an impact

Bigger isn’t always better, and our expert panel shares how to capitalize by fostering connection, closeness, and exclusivity.
Group dancing in a club with their arms raised to the sky.

Offbeat is in

Catering to superfans or aficionados with heavily curated, hyper-niche events pays off, and we’re showing you how.
Group dancing in a club, at the end there is a projection of Eventbrite's logo.

Audiences want fusion

Whether you’re throwing yoga raves or vampire roller discos, we cover how blended events offer endless opportunities to drive revenue.

In fans we trust

We both know attendees are the headline act. Our full report breaks down how to keep them front and center, with these insights and more.

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